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Wondering what the Next Big Trend is? The product that’s soon going to be on everyone’s mind? They say change is the only constant in this world. So, we’re here to give you a handy cheat sheet to stay on top of the latest trends!
Also read: 7 Best Visual Bookmarking Managers To Organize Your Browsing
The Best Places To Find Trending and Popular Products
1. Wishlist Websites (I.e. Carrot, Pinterest, and Etsy)
Suggestions on ‘Wishlist websites’ like Pinterest and Carrot are useful in spotting trends that are yet to reach large e-commerce sites. This is where consumers make and store lists of products to buy for specific occasions or particular purposes (for example, ‘my sister’s wedding’ or ‘kitchen renovation’). They could also be storing design ideas. Browsing these collections gives you an idea of the current consumer mood and clues to products that are likely to trend in the future.
Etsy is excellent for certain categories of products like gardening, home décor, and fashion, among others. Since Etsy largely hosts small businesses that sell limited batches of handmade products, you can catch trending products before they get picked up by mainstream, e-commerce machines. Alternatively, you could browse the Carrot ‘shop’ space to see the products from a number of brands including Zara, Shein, American Eagle, and loads more!
Also read: The Easiest Way To Create And Share A Wishlist For Any Online Store
2. Exploding Topics
Exploding topics is a website that can scan and predict trends before they trend. They analyze millions of conversations across the internet to assess potential trends. Although the platform says it’s made for entrepreneurs and investors, it’s a great tool for consumers or anyone who is has a reason to be seriously invested in finding the latest and greatest products. With this platform, you can type in any topic and have many options immediately shown to you along with a graph to show its growth.
3. Amazon Suggest
With Amazon Suggest, you can discover trending products by simply typing keywords. For example, if you are looking at hair accessories, enter this into the search box, and you will see a range of keyword suggestions appear. These are the products that a majority of Amazon shoppers are looking for.
Alternatively, Amazon’s ‘Movers and Shakers’ list gives you a good idea of the products that have been trending in the last few days. The products on this list are divided into categories to make them easier to navigate.
Also read: Everything You Need To Know About Amazon’s Return Policy in 2023
4. Shopify Trending Product List
The trending product list on Shopify goes one step further than the search results from e-commerce sites. Shopify’s list gives you products that are classified as popular based on actual sales rather than just searches. So, you can see exactly where consumers are putting their money after. It also provides you with information on sales trajectories.
5. Reddit Threads
Who amongst us hasn’t fallen through a Reddit wormhole and emerged hours later laden with information you’re not quite sure what to do with? What if we told you that you can make this work for you? With some direction and discipline, you can work through these Reddit threads to find products that users find fascinating.
What you’ll want to do is look at product-focused subreddits like ‘Shut Up and Take My Money’ or threads related to topics that are relevant to you. With these, you can find insider tips on the best products to buy.
6. Social Media Influencers
Many brands use influencers on social media to help them promote new products, so following a few influencers in the category you’re interested in is an excellent way to keep your finger on the pulse. Although you’ll want to make sure that the reviews on products are authentic.
Unboxing videos on YouTube in categories like electronics and beauty can be gold when it comes to figuring out trending products. Just pre-fix ‘unboxing’ to the category you’re interested in to find product videos. Rely on those that were uploaded less than a week ago. Don’t forget to look at questions and comments left by other viewers this can also help you discover other products.
7. Google Trends
Google Trends add a little depth to your research. Not only does it help you find products that are trending, but gives you a trend line that you can use to predict the future of that product. Typically, a line that has risen sharply implies that it’s a ‘fad’ that is likely to burn out as quickly as it began. However, a steady growth line indicates a longer-lasting trend.
8. Facebook Ad Library or Facebook Groups
An underrated method of competitive product research. The Facebook Ad library is a searchable space where you can look through and find ads that are running across all Meta platforms. Ads appear in the library 24 hours after they receive their first impression. You can filter by country and category. For instance, you could apply a broad search term ‘sustainable’ or narrow it down to ‘sustainable bags’ and alter the location to ‘America.’ You can further filter the results by the time period they appeared in, media type, language, platform, and advertiser.
Brands generally begin marketing their products with a Facebook ad campaign. If you’re aware of the key brands in your category, all you have to do is keep an eye out. Follow them on social media and watch for the products that they launch. Look out for their updates to find a lead in their ads, copy, and creatives. As soon as a new type of product is trending, you’re likely to see it appear here.
3 Key Types of Product Trends to Track
1. Short-term trends
Products that are catapulted into the limelight because of a viral video or a popular T.V. show/ movie. Remember fidget spinners? At one point they were everywhere but their popularity was short-lived. Fidget spinners were popular for about 6 months and soon after, plenty of business owners were trying to get rid of their dead stock.
2. Long-term trends
These products are here to stay for at least a few years. Quirky phone cases are a good example of this type of trend. There are plenty of people selling phone cases but they are still in demand. Long-term trending products tend to be those that offer real value as functional items in our daily lives.
3. Seasonal trends
Seasonal trends are products that are popular every year, during a particular time. Like Christmas decorations and accessories or Halloween costumes.
Use Carrot to find products and track them
Carrot(this super ah-mazing browser extension) helps you find trending items that pro shoppers are adding to their wishlists and collections. It also gives you a peek into the pricing and the amount shoppers are willing to spend on a particular item.
The best part? Carrot is 100% free and a great tool for anyone who loves to shop or study trends.
Get Carrot today, and explore the trendy world of tastemakers & pro shoppers!