If you want to take your brand to the next level, launching a newsletter is a great way to do so. Newsletters are a powerful tool for engaging with your audience on a personal level, showcasing your latest fashion trends, and driving traffic to your website.
But, with so many newsletters out there, how can you make sure yours stands out? We’re glad you asked, friend! To help you out, we’ve compiled 10 expert tips for launching an amazing fashion newsletter that’s sure to do wonders for your brand.
Let’s dive in!
10 Tips To Help You Launch an Incredible Fashion Newsletter
Creating a successful fashion newsletter doesn’t have to be hard. Here are 10 tips to keep in mind when doing so.
Ever heard the saying, “Consistency is key”?
If you want your newsletter to resonate with your audience, consistency is a must. Choose a schedule that works for you and try your best to stick to it.
Remember that your subscribers are less likely to open your emails if they don’t usually hear from you.
Consistency in your fashion newsletter also has to do with the structure. Maintain consistent branding in your logo, color scheme, fonts, and tone of voice.
This way, you’ll be giving your readers a familiar experience, which they’ll surely appreciate.
2. Spice Up Your Subject Lines
Your newsletter isn’t the only one fighting for attention in your customer’s inbox. There are tons of other emails competing for their time. So, you have to make your subject line extremely catchy to get noticed.
Too many fashion brands use generic subject lines like “last call!” or “flash sale!”
Instead of that, how about using statements like “Is THIS what you’ve been waiting for?” or “Did we tell you that…”?
If you want to stand out from your competitors, you’ve got to be creative and come up with intriguing subject lines.
3. Make It Personal
Studies show that 80% of consumers are most likely to purchase from you if you engage in personalized advertising or marketing.
A personalized touch makes your newsletters more interesting and increases the chances of your subscribers actually enjoying them (and buying something, too!).
Use subscribers’ names, customize the content based on their past purchases or preferences, and offer personalized recommendations.
4. Let Your Products Speak For Themselves
While trying to craft the perfect newsletter, it can be easy to forget its true essence — advertising your products. Don’t be afraid to unleash your creativity and showcase your brand’s unique visual style.
Try to avoid wordy newsletters and let your product’s aesthetics do most of the talking. Sometimes, opening your email with a model wearing your product is a powerful enough statement.
5. Optimize Your Newsletters For Mobile Devices
To improve your fashion newsletter’s click-through rates and mobile conversions, ensure that it looks good on all devices, especially mobile ones. This is important since 85% of users use smartphones to access their emails.
To optimize your emails for mobile, use a responsive design, make sure they load quickly on mobile, use readable fonts, and include buttons to nudge readers toward your desired action.
6. Segment Your Email List
Segmenting your audience is important as you can show people the products they’re interested in and increase the likelihood of conversions. You can segment your mailing list by:
- Active vs. inactive
- Amount spent
- Triggered events
- Past purchases
7. Let Your Subscribers Choose Their Preferences
Nobody likes being bombarded with emails they don’t want.
To prevent a high rate of ‘unsubscribes’ from your mailing list, give your subscribers the option to tweak their email preferences.
8. Include Clear Calls to Action
Next, make sure to include a clear and compelling call-to-action (CTA) in your fashion newsletter. Whether it’s to shop a collection, read a blog post, or follow you on social media, make sure it’s prominent and stands out.
9. Pay Attention to Timing
Send your newsletter at a time when your subscribers are most likely to check their email. This may vary depending on your audience and their location. So, you’ll need to consider factors like time zones, work schedules, and daily routines when choosing a send time.
You may have to do a little bit of intense research for this but trust us, it’s worth it.
10. Test and analyze
We never stop learning, right?
As you send your emails, try to regularly test and analyze your newsletter performance to further boost engagement. Experiment with different subject lines, content formats, and CTAs, and use analytics to track open rates, click-through rates, and conversions to optimize your newsletter strategy.
5 Top Fashion Newsletter Examples
Here are some great fashion newsletter examples to give you fresh inspo for yours!
1. The RealReal
TheRealReal’s newsletters typically feature a mix of editorial content, such as fashion advice and trend reports, and promotional content, such as sales and new arrivals.
Asides from catchy subject lines, the design of their newsletters is clean and sophisticated, with high-quality pictures and minimal text.
Net-A-Porter combines vibrant colors that are sure to tingle your visual senses. It maintains consistent branding across all its newsletters and presents its products in a manner that’s properly organized.
Despite having more words than pictures, Carrot’s newsletters stand out because of their conversational and friendly tone. Reading Carrot’s newsletters will make you feel like you’re catching up with an old friend.
Two words that perfectly describe Zulily? Consistency and the color purple! Not only does this brand regularly send emails of its tantalizing discounts, but it also maintains a uniform color, theme, and structure across all its emails.
One area in which Adidas stands out is personalized email marketing. Its newsletters are tailored to give its subscribers relevant information that matches their interests.
Adidas also gives their subscribers special treatment by giving them access to sales and other perks before the public. What a great way to increase brand loyalty!
Use Carrot to Finetune Your Fashion Newsletters
Besides being the best shopping extension ever, Carrot is also a valuable asset to have while launching a fashion newsletter.
Carrot gives you a ton of control over your subscriber lists and emails, allowing you to enjoy benefits like:
- Getting access to your audience’s emails so you can publish right in their inbox.
- Having a website for all your mailing lists.
- Enjoying community features like collaborative collections and reactions.
- Potentially doubling your monthly revenue as a creator.
- Charging brands for advertising and creating more money-making opportunities.
- Having control over what’s free and what only paying subscribers can access.
Supercharge Your Fashion Newsletters with Carrot
With Carrot, you can create shoppable collections, share them directly with your community through email, grow your subscriber base, receive one branded link for all your links, and increase your affiliate earnings easily!