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Remember when Amazon was just a modest online bookseller? Fast forward to today, it has emerged as the most prominent e-commerce marketplace that generates billions in revenue worldwide. But do you know how Amazon reached new heights? The Amazon Influencer Program is among the secrets to its success.
This influencer program has been equally beneficial for influencers too. Through this program, influencers can earn anywhere from a few dollars to more than $10,000 per month. If you want a slice of the pie, here’s a detailed guide on how to become an Amazon influencer—everything you need to know!
The Basics of the Amazon Influencer Program
Source: Amazon Official Website
Before we get into the nitty-gritty of becoming an Amazon Influencer, let’s touch upon what the Amazon Influencer Program is and what it is not. Many confuse the Amazon Associate Program with the Amazon Influencer Program but the two are not one in the same.
The former is an affiliate marketing program that allows bloggers and website owners to earn referral fees when users purchase products through the links created by them.
On the other hand, the Amazon Influencer Program is an extension of the Amazon Associates Program. Under the Influencer Program, Amazon welcomes content creators from Facebook, Instagram, TikTok and other platforms.
Once Amazon accepts your application, you can earn extra revenue in the following ways:
- Create your own storefront and market products
- Share your affiliate link with your followers on social media platforms
- Share your Amazon storefront’s URL with your community
Anytime your followers purchase an item from Amazon based on your recommendation, you will receive a small commission. The amount you receive varies from product to product, but you can earn up to 20% commission on products that your followers buy through your affiliate link. Aside from earning money, Amazon Influencers can also receive products or services as gifts.
Eligibility Criteria to Become an Amazon Influencer
You can become an Amazon Influencer if you meet the following criteria:
- You have an Amazon account
- You are a resident or a business operator in India, Spain, Germany, Italy, France, the UK, Canada, or the USA
- You have an Instagram business account, Facebook business account, YouTube account, or TikTok profile
- You have a strong engagement rate
How Many Followers Are Needed to be an Amazon Influencer?
If you’ve got more than 200 followers on social media, you are eligible to apply for the Amazon Influencer Program. However, it’s recommended to sign up for the program when you have more than 1,000 followers to increase your likelihood of getting selected.
How to Be an Amazon Influencer: A Step-by-Step Guide
Becoming an Amazon Influencer is easy-peasy and can be done in three simple steps mentioned below.
Step 1: Apply to be an Amazon Influencer
First things first, create an account as an influencer on Amazon. Head to the “Amazon Influencer Program” page and click “Sign Up.” Then, you will be asked to choose between creating a new account or using the existing one.
Source: Amazon’s Official Website
If you are already a part of Amazon Associates, using your existing account will be the best bet. For those creating a new account, carefully enter your email address and password so you don’t forget them later.
After entering your personal details, add your social media account. Take our advice and choose the social media account with the highest number of followers, likes, and engagement rate. Note that Amazon doesn’t allow users to add their Twitter account, so choose from either Facebook, Instagram, YouTube or TikTok.
Remember to add a business account if you add a Facebook or Instagram account. If Amazon rejects your application the first time, don’t get discouraged! You can always sign up as an influencer down the road when your followers grow and engagement increases.
Step 2: Create Your Storefront
Just as Amazon Brand Registry members can create their storefronts, so can influencers. The moment your application is approved, you’ll get to design a one-of-a-kind storefront. You will be able to create lists highlighting the items you’ve chosen as an influencer through the customization options available.
You can play with your profile photo and header image and choose something unique. Brainstorm ideas and curate something that echoes what your brand is all about. Adding your brand’s logo is one way to let people know what they’ll find at your storefront. Get creative and have fun with it!
Instead of trying to market zillions of products, stick to only those that you use. In addition to increasing authenticity, it will help you make stronger content. Ultimately, the process of content creation can (and should!) become rewarding.
Step 3: Market Your Storefront
Now that you’ve created your Amazon store and it’s live, it’s time to market it. Of course, content creation is the key to marketing your Amazon storefront. There’s absolutely no rule as to how you should market your storefront. You can create anything you find convenient, from static images to short-form videos or long-form blog posts.
Whichever route you take, make sure the content isn’t too promotional and is a natural fit for you and your personal brand. Aim to create valuable and unique content to stand out and attract people to your storefront. Once your content is ready, we recommend sharing it on every platform to maximize its reach.
Amazon doesn’t support Twitter, but you can always tweet about your Amazon storefront on the platform.
Maximize your Affiliate Earnings Using Carrot
While signing up for the Amazon Influencer Program is quite straightforward, unfortunately, boosting sales isn’t. That’s why you should try Carrot, a game-changing resource for your career as an influencer.
With Carrot, you can:
1. Create ONE Branded Link for all Your Affiliates and Product recommendations
It’s tough for your audience to find your affiliate link in the sea of blue links. They are messy, hard to find, and scattered.
But that’s where Carrot comes in. This tool lets you convert all your links into beautiful images, making it easier for your community to scroll and access them.
By using a single, personalized Carrot link, your followers can easily browse through your top product recommendations or Amazon storefront links in visually appealing shoppable collections. This way, they can recall these products easily and purchase them whenever they’re ready.
Here’s how Stefana Silber uses both Carrot and Amazon to showcase her product recommendations.
The best part about Carrot is that you can house product links(both affiliate and non-affiliate) from all your fav brands across the internet or even use it to visually bookmark your finds, places, itineraries, and recipes—the sky is the limit!
2. Get Access to Your Community’s Email
Once your followers subscribe to you, Carrot grants you access to their emails right on your dashboard. You have the freedom to export this list whenever you desire, enabling you to send exclusive deals, subscriber-only content, promotions, and giveaways.
3. Control What’s Free & Paid
Carrot empowers you to invite your subscribers to join an exclusive membership where they contribute a nominal fee of $5 per month. By doing so, they become privileged members of early access to your exclusive content, along with exciting deals and discounts. This sum adds up fast!
Create Recurring Revenue & Double Your Earnings with Carrot!
Create collections, control what’s subscriber-only, build meaningful relations, and talk to your superfans directly.