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Lululemon is a popular brand for athletic wear and accessories founded in Vancouver. They now have outlets in 12 countries. Naturally, there is great interest in the Lululemon affiliate program and we’ve got all the details you need about signing up.
Here’s a quick peek into what this guide will cover:
- Lululemon’s Different Affiliate Programs for Brand Promotion
- How to become a lululemon affiliate in 4 simple steps
- The basics of the Lululemon affiliate program:
- Products you can (and can’t) promote with the Lululemon affiliate program
- Is the Lululemon affiliate program right for you?
- 4 Tips to nail affiliate marketing for Lululemon
- Double your Lululemon Affiliate Revenue with Carrot!
Lululemon’s Different Affiliate Programs for Brand Promotion
Lululemon offers different affiliate programs you can sign up for. Choose depending on your brand and your audience. Here’s a brief overview of these programs:
Ambassadors Program: This is for storytellers and community leaders. Besides promoting Lululemon products, they can also teach classes and host events. Ambassadors include renowned athletes, yoga practitioners, and so on.
Sweat Collective: A group of community leaders who are dedicated to an active lifestyle. These members get discounts on products and are part of the process of improving product designs. These affiliates even get special access to closed events. These are typically coaches, instructors, and athletes.
Lululemon collective: This is the program that we’ll be exploring in depth and is meant for any influencer who is committed to #thesweatlife. In return for advertising Lululemon products, affiliates earn a commission.
How to become a lululemon affiliate in 4 simple steps
Only creators living in the US and Canada are eligible to apply for the Lululemon affiliate program. You need to have a professional/creator account on Instagram and an audience that is a minimum of 3K. If you’ve mentally ticked the first two options, here’s how you can get started:
Step 1: Fill out the application. Here you introduce your brand and explain your plan to promote Lululemon products. You will also have to submit links to all your public platforms
Step 2: Once your application has been accepted (yay!) you’ll also receive the following:
- Lululemon brand guidelines
- A unique discount code to share with your followers and an affiliate link
- Marketing materials that you can use as part of your promotions for Lululemon products
Step 3: Plan and create content. When shoppers make purchases through these unique links, you earn a commission
Step 4: Track the performance of your content and the commissions. Don’t forget to read the T&C carefully!
It is free to sign up and the company even gives new affiliates a discount code. It’s important to note that there is a 45-day validation period for affiliates.
The basics of the Lululemon affiliate program:
Now that you know how to join the affiliate program, here are some other details including the cookie duration and the commission rate for the Lululemon affiliate program:
Placed at approximately 7%, the Lululemon affiliate program commission rate is quite generous. The commission rates for different bloggers could vary depending on a number of factors – especially the extent of their influence.
A long cookie duration works to your advantage. Lululemon’s cookie duration is 30 days. This means that if a customer clicks on your unique link and makes a purchase within this time period, you get a commission.
As part of their affiliate program, you can have access to various Lululemon creatives. These can be shared on your platforms and social media handles, making product promotion that much easier.
Lululemon is a well-known brand that has been around for over 20 years now. So when affiliates use Lululemon links on their feed, shoppers trust them.
High average order value
Order values on purchases from Lululemon tend to be relatively high. Athletes and committed yoga practitioners are keen on good-quality apparel and accessories. Orders at Lululemon average $100 which adds up to a decent total commission at the end of each month. The Lululemon Facebook community offers excellent resources for new and veteran affiliates.
Lululemon has a great team to assist affiliates. If you have questions or doubts regarding the process or programs, this dedicated team is happy to hear you out and provide solutions. Lululemon stands out from other brands in this area.
Products you can (and can’t) promote with the Lululemon affiliate program
Lululemon has a wide range of athleticwear/ activewear for both men and women.
As an affiliate here’s a range of the products you can promote for them:
- Water bottles
- Yoga mats
- Travel bags
- Other athletic accessories.
Products that are excluded from promotion under the affiliate program include:
- Yoga bottoms
Contacting the Lululemon affiliate support team for an updated list.
Is the Lululemon affiliate program right for you?
Lululemon products are high quality but they are a bit pricier than other brands in the same niche, which may only appeal to a specific segment of your audience. So, their products are best marketed to a specific/niche target audience that is willing to pay for the recognition that Lululemon, as a brand, carries.
Typically, affiliates who sign up for the Lululemon collective are those who focus on fashion, lifestyle, fitness, and health-related content. Ultimately, your success as an affiliate for Lululemon will depend on how adept you are at driving sales through your unique links.
4 Tips to nail affiliate marketing for Lululemon
Lululemon has specific brand guidelines that all affiliates need to follow. As an affiliate, you also need to release the Affiliate Disclosure so your audience is aware that you’re part of the Lululemon affiliate program. When it comes to creating content to promote Lululemon products on your channels, here are four key things to keep in mind:
1. Be mindful of your audience and what they want to see
Be clear on whom you are trying to reach with your marketing, even if it’s a section of your overall audience. Ask yourself what it is they want to see and keep this in mind when you’re creating content.
2. Make value-rich content
Since your audience is giving you their time, respect their attention by offering them useful content. Something that informs solves a problem or fulfills a need. Solely pushing advertising and marketing content will result in your audience losing interest. Use all the marketing tools that are available to affiliates in your marketing.
3. Be patient and consistent
Affiliate marketing is about playing the long game. Put in the time and effort to create consistent promotions and drive sales. This will reap rewards in the long run.
4. Simplify & enhance the user’s browser experience
Instead of presenting users with jumbled, messy blue links, convert these to aesthetic photographs and collections that they’ll want to engage with. It makes a world of difference to your conversion and sales rates. A single branded link from Carrot can elevate your audience’s experience. Carrot also gives you the flexibility to control what’s free and what’s subscription only. Super cool, right?
No more blue messy links in Bio or captions!
With Carrot you can create a website for all your lists, collections, and recommendations from any store on the internet.
You’re in full control of what’s paid and what’s free for your audience on your Carrot website. The best part? You can publish directly in your community’s email via Carrot.
Join the Carroteer program to boost your affiliate revenue, today!