7 Powerful Link Tracking Tools For 2023

If you’re a marketer, an influencer, or a business owner, you know the importance of tracking your links and analyzing their performance.

Link-tracking tools are essential in providing valuable insights into the effectiveness of your marketing campaigns and helping you make data-driven decisions.

In this blog post, we’ll explore seven powerful link-tracking tools that can revolutionize the way you measure and optimize your links. From click-through rates to conversion tracking, these tools offer a wide range of features to help you understand the impact of your links and maximize your marketing efforts.

Whether you’re a beginner or an experienced marketer, get ready to discover the tools that will take your link tracking to the next level and supercharge your marketing success.

Related: How Carrot Can Help Influencers Double Their Revenue

We have carefully curated a list of cutting-edge link-tracking tools that are designed to revolutionize your marketing strategies, boost your website traffic, and ultimately drive tangible results. From comprehensive analytics to dynamic reporting, these tools offer a suite of features that empower you to unlock the true potential of your digital initiatives.

1. Carrot (Free)

First on our list is Carrot. It’s a shopping extension that doubles as a link tracker that adds a unique twist to the world of link analytics. Like a vibrant and energetic companion, Carrot lets you turn all your links into neat collections that you can organize and segregate based on your needs and marketing efforts.

After saving your links on Carrot in the form of collections, you can monitor the traction, including visitors, page views, hours spent, top-performing pages, and demographics of your audience.

That’s not all it also gives you one shortened branded link for all your links. All this for Free!

Key Features

Source: A user Dashboard on Carrot

• Monitor real-time click performance and click-through rates
• Tack and measure conversions to optimize your campaigns
• One Branded link for all your links
• Visual bookmarking tool.
• Flexibility to include affiliate and non-affiliate links when creating special subscriber-only collections (Paid feature: only for creators, influencers, and brands with a minimum of 10K followers)
• Access to your community’s emails to personalize your marketing strategy & build lasting relations (Paid feature: only for creators, influencers, and brands with a minimum of 10K followers)

Related: How Carrot Can Help Influencers Double Their Revenue

How Much Does It Cost?

It is free for basic features, and advanced features are under a paid model called the creators programonly for influencers and brands.

2. Bitly

When it comes to link-tracking tools, Bitly is a name that often comes up as a top contender. Known for its versatility and reliability, Bitly offers a comprehensive set of features to help businesses track, optimize, and manage their links effectively.

One of the key strengths of Bitly is its user-friendly interface, making it accessible for both beginners and experienced marketers. With just a few clicks, you can create shortened, customized links that are easy to share across various marketing channels. These links can then be tracked in real time, providing you with valuable insights into clicks, engagement, and audience demographics.

Key Features

• Bitly allows you to create shortened and manageable links for sharing
• You can customize your shortened links with your own branded domain name
• It has a powerful analytics tool that tracks your customer’s journey on each channel

How Much Does It Cost?

Bitly has a basic plan that is free to use. To access a customized domain name, you will need to sign up for one of the paid plans. Bitly has the following paid plans:

• The cheapest plan costs $8, and it is billed annually. However, it only gives you access to a customized domain name.
• To view the performance of your link for more than 30 days, you will be charged $199 per month.

3. Voluum

Voluum is a dynamic and versatile link-tracking tool that empowers marketers and businesses with comprehensive insights into their digital campaigns.

Whether you’re running affiliate marketing campaigns or managing online advertising efforts, Voluum provides a comprehensive solution to track, analyze, and optimize your links.

Key Features

• Voluum generates detailed reports to get a clear overview of your campaign performance
• It organizes and manages different traffic sources in one centralized platform
• You can monitor your link’s performance in real-time
• This tool includes features to detect and lessen fraudulent activities, ensuring the accuracy and integrity of your data.

How Much Does It Cost?

Compared to other link-tracking tools, Voluum is quite expensive. The paid plans start at $89 per month. You can reduce the price if you choose to be billed yearly. By doing this, you get to pay $69 monthly.

Related: 10 Must-Try Linktree Alternatives for Creators and Influencers

4. Snapt

Snapt is another amazing link-tracking tool. It has a comprehensive suite of features that simplifies the process of tracking and managing links.

It also provides a user-friendly dashboard that allows you to create, manage, and track your links effortlessly. Whether you’re sharing links on social media, email campaigns, or other marketing channels, Snapt provides detailed analytics on clicks, conversions, and engagement rates. T

This data empowers you to make data-driven decisions and optimize your marketing efforts for better results.

Key Features

• Snapt has a retargeting feature that allows you to add retargeting pixels to your links. This enables you to reach and engage with your audience even after they have clicked on your links, maximizing conversions and campaign effectiveness.
• This tool integrates with Zapier and Slack
• It also doubles as a link shortener.
• Snapt’s overlay tool lets you create customizable overlays that appear on top of your web pages, offering targeted messaging, promotions, or calls to action.

How Much Does It Cost?

Snapt has a free plan with limited features. The paid plans vary between $14 and $149 per month.

5. ClickMeter

ClickMeter takes our fifth spot. It provides the tools you need to track, analyze, and optimize your links for maximum impact and success. This makes it a top dog link tracking tool.

Key Features

• You can monitor the performance of your links in real-time, tracking clicks, conversions, and other relevant metrics.
• It measures and analyzes conversions to understand the effectiveness of your marketing campaigns.
• You can add retargeting pixels to your links to engage with your audience even after they have clicked on your links.
• It also flags down broken links and optimizes them.

How Much Does It Cost?

The basic plan costs $29 per month and has limited features. It costs $99 per month to access all features.

6. ClickMagick

ClickMagick is not only a link-tracking tool. It is also an optimization platform that empowers marketers to monitor, analyze, and optimize their online campaigns with precision.

Key Features

• ClickMagick lets you track and optimize your links
• This tool allows you to track and optimize sale funnels
• It supports audience optimization for Facebook
• You can target specific geographic locations with your links to tailor your marketing efforts and reach the right audience

How Much Does It Cost?

ClickMagick offers a free 14-day trial period, after which they start billing you depending on the plan you opt for. Pricing begins at $37 monthly with few features and $97 per month for more features.

Related: 6 Substack Alternatives to Monetize Your Fan Base

7. TinyURL

TinyURL is a popular URL-shortening service that simplifies and shortens lengthy URLs into concise and manageable links. With TinyURL, you can transform complex and weak web addresses into compact and shareable links that are easier to remember and share.

Key Features

• You can transform long and complex URLs into short, branded, shareable links.
• This tool gives you access to basic analytics to track the number of clicks and engagement on your TinyURL links.

How Much Does It Cost?

Basic plan costs $9.99 per month. The pro plan will cost you $12.99, but it gives you access to real-time metrics.